When it comes to content, it’s imperative that two key concepts are acknowledged and addressed to achieve an effective communications strategy.

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[This post originally appeared on the Taoti Creative blog] Mobile. Apps. Responsive design. Everyone working in digital knows this is an area that they need to focus on. But for many, it’s tough to know where to start. "We need a mobile app" This is a statement we at Taoti hear in various forms from

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This post was originally published on the Taoti Creative blog. Ahh, the holidays. It’s a time that feels interminable if you’re stuck with family you’d rather not have uncomfortable conversations with, or it can feel like a water slide that spits you out on January 2nd in the blink of an eye. For many organizations,

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(This post originally appeared on Taoti’s blog here) NOTE: While the following piece was targeted at a college classroom, we felt there were insights in here that a broader audience could benefit from. Never let what you can’t do interfere with what you can do.– John Wooden I had the opportunity to speak to a

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I am a HUGE fan of Radio Lab, the wonderful NPR / WNYC show where two curious hosts (Jad Abumrad and Robert Krulwich) take you along a conversation that’s driven by curiosity and makes science compelling for everyone. Among my favorite episodes is one titled, The Boss of the Plains. It explored the history and

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It’s important to remember that responsive design was a response to evolution in phone and tablet technology.

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Peanut Butter and Jelly Sandwich

One of the greatest lessons of my life happened in 4th grade. The assignment was simple, straightforward, and one that you wouldn’t think required much thought: Describe how to make a peanut butter and jelly sandwich. “I got this,” my nine-year-old self probably thought before I set out to write this down. “I’ve been eating

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I recently had the opportunity to be part of a panel discussion focused on consumer engagement in Durham, N.C., for Duke University’s 5th Annual Informatics Conference: “Clinical Innovation in an EHR Environment”. The panel moderator gave us the questions he hoped to address ahead of time, which conveniently gave me a chance to write these

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I was a founding contributor to MediaPost’s Marketing Health Blog. You can read all of my posts from the links below, but I understand if you’d rather just scan the headlines. It’s a busy world, and there’s only so much time in a given day.

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One of the most exciting times a hospital marketing team has is when it’s in the early stages of a web site redesign. As a baseball fan, it’s similar to spring training, when everything seems possible, and there’s energy that’s derived from a sense of reinvention.  As a Washington Nationals fan, I know that feeling

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