When it comes to content, it’s imperative that two key concepts are acknowledged and addressed to achieve an effective communications strategy.

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Mobile. Apps. Responsive design. Everyone working in digital knows this is an area that they need to focus on. But for many, it’s tough to know where to start. “We need a mobile app” This is a statement I’ve often heard in various forms from many clients and potential clients. It can raise a red

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This post was originally published on the Taoti Creative blog. Ahh, the holidays. It’s a time that feels interminable if you’re stuck with family you’d rather not have uncomfortable conversations with, or it can feel like a water slide that spits you out on January 2nd in the blink of an eye. For many organizations,

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(This post originally appeared on Taoti’s blog here) NOTE: While the following piece was targeted at a college classroom, we felt there were insights in here that a broader audience could benefit from. Never let what you can’t do interfere with what you can do.— John Wooden I had the opportunity to speak to a

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I am a HUGE fan of Radio Lab, the wonderful NPR / WNYC show where two curious hosts (Jad Abumrad and Robert Krulwich) take you along a conversation that’s driven by curiosity and makes science compelling for everyone. Among my favorite episodes is one titled, The Boss of the Plains. It explored the history and

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It’s important to remember that responsive design was a response to evolution in phone and tablet technology.

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Peanut Butter and Jelly Sandwich

One of the greatest lessons of my life happened in 4th grade. The assignment was simple, straightforward, and one that you wouldn’t think required much thought: Describe how to make a peanut butter and jelly sandwich. “I got this,” my nine-year-old self probably thought before I set out to write this down. “I’ve been eating

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I recently had the opportunity to be part of a panel discussion focused on consumer engagement in Durham, N.C., for Duke University’s 5th Annual Informatics Conference: “Clinical Innovation in an EHR Environment”. The panel moderator gave us the questions he hoped to address ahead of time, which conveniently gave me a chance to write these

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I was among the millions of people on the East Coast hunkered down, avoiding potential injury or other hassles from being caught up in Hurricane / Tropical Storm Irene. One of the ways we passed the time was by watching the wonderful and moving documentary “Waiting for Superman.” It made me angry, it gave me

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Tyrone Brooks

This post originally appeared on the Genuine Interactive Blog This Thursday, Aug. 26, Genuine is proud to host the one-year anniversary meetup event for the Baseball Industry Network. The Network, which currently exists solely as a group on LinkedIn has grown to more than 5,400 members in a little under a year. I played a

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