{"id":542,"date":"2007-05-27T20:14:03","date_gmt":"2007-05-27T20:14:03","guid":{"rendered":"https:\/\/capellman.com\/cecil1215b\/2007\/05\/27\/in-which-tekton-mania-its-root-causes-and-implications-are-briefly-considered\/"},"modified":"2007-05-27T20:14:03","modified_gmt":"2007-05-27T20:14:03","slug":"in-which-tekton-mania-its-root-causes-and-implications-are-briefly-considered","status":"publish","type":"post","link":"http:\/\/capellman.com\/cecil1215b\/2007\/05\/27\/in-which-tekton-mania-its-root-causes-and-implications-are-briefly-considered\/","title":{"rendered":"In which Tekton mania, its root causes and implications, are briefly considered"},"content":{"rendered":"

Whatever did we see in Tekton<\/a>?
\nThere was a time — back in the early-to-mid ’90s — when we loved that font with a love that was shameless. We were puppies, licking the face of Tekton. Or perhaps Tekton was a puppy. And we let it lick our face for twenty, thirty, forty-minute stretches. And we didn’t even care that she had funky breath.
\nWe put Tekton in our fliers. In our magazines. In our computer books.
\nTekton for A-heads and running heads! Tekton for body text!
\nI remember going to parties where we all dressed up as Tekton letters. Everyone wanted to be the lower-case “t.” There were lower-case “t”s running around all over the place, getting drunk on “gin and tektonics,” taking whippets. It was crazy.
\nNow you look at ’70s fonts, for example, and no matter how dated they are, you can still understand their appeal — not just the nostalgic, looking-back appeal they have today, but the magic they must have had in the moment. You can picture someone in some 1976 font-mine wiping the ink from their hands, tilting their lantern toward the day’s work, and their buddy says: “that’s fat and<\/i> freaky.” These were fonts with flair.
\nWith Tekton, I don’t know. I mean, I remember that we felt that way. I was there. I have photographs. But I find myself incapable of recreating a mental space in which our response to Tekton seems plausible.
\nDid we burn out on Tekton — is that all this is? The way you can kill a favorite tune by overplaying it?
\nDoes our perceptual shift reflect an innocence lost in this post-9\/11 world — the ability to dip and swoon before a font that looks kind of like handwriting, but not really?
\nOr was it just that we were out of our minds?<\/p>\n","protected":false},"excerpt":{"rendered":"

Whatever did we see in Tekton? There was a time — back in the early-to-mid ’90s — when we loved that font with a love that was shameless. We were puppies, licking the face of Tekton. Or perhaps Tekton was a puppy. And we let it lick our face for twenty, thirty, forty-minute stretches. And […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-542","post","type-post","status-publish","format-standard","hentry","category-this-and-also-that"],"_links":{"self":[{"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/posts\/542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/comments?post=542"}],"version-history":[{"count":0,"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/posts\/542\/revisions"}],"wp:attachment":[{"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/media?parent=542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/categories?post=542"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/tags?post=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}