{"id":640,"date":"2007-12-06T16:23:35","date_gmt":"2007-12-06T16:23:35","guid":{"rendered":"https:\/\/capellman.com\/cecil1215b\/2007\/12\/06\/toast\/"},"modified":"2007-12-06T16:23:35","modified_gmt":"2007-12-06T16:23:35","slug":"toast","status":"publish","type":"post","link":"http:\/\/capellman.com\/cecil1215b\/2007\/12\/06\/toast\/","title":{"rendered":"Toast!"},"content":{"rendered":"<p>I&#8217;ve been thinking a lot about toast and how everyone takes it for granted. I mean, how many foods taste great uncooked and taste even greater after you&#8217;ve heated them up? 10? Maybe? Maybe 12? It&#8217;s not a lot.<br \/>\nSo I&#8217;ve started working on some new slogans that I hope will help turn things around. See if you can incorporate these into your daily conversations. You know, virally.<\/p>\n<ul>\n<li>&#8220;Toast: Like bread, only naughtier.&#8221;\n<li>&#8220;Suddenly everyone&#8217;s talking &#8212; about toast!&#8221;\n<li>&#8220;If you combined &#8216;toad&#8217; with &#8216;roast,&#8217; you&#8217;d get &#8216;toast.&#8217; Who&#8217;s hungry?&#8221;\n<li>&#8220;Toast!&#8221; (this one&#8217;s not really a slogan, just a fresh way of saying the word toast &#8212; with extra emphasis.)\n<\/ul>\n<p>OK. Enough jibber jabber. Let&#8217;s get this toast party rolling!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been thinking a lot about toast and how everyone takes it for granted. I mean, how many foods taste great uncooked and taste even greater after you&#8217;ve heated them up? 10? Maybe? Maybe 12? It&#8217;s not a lot. So I&#8217;ve started working on some new slogans that I hope will help turn things around. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-640","post","type-post","status-publish","format-standard","hentry","category-this-and-also-that"],"_links":{"self":[{"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/posts\/640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/comments?post=640"}],"version-history":[{"count":0,"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/posts\/640\/revisions"}],"wp:attachment":[{"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/media?parent=640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/categories?post=640"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/capellman.com\/cecil1215b\/wp-json\/wp\/v2\/tags?post=640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}