Chad

From the conference site:
"Marketers and activists alike have taken notice of the strategies and tactics that helped put Barack Obama in the White House. Jascha will discuss the tools and techniques used by the presidential campaign's record breaking online efforts. In addition to telling the inside story of the campaign's online engagement efforts, he will also discuss how these strategies and tools can be applied to a variety of other sectors beyond politics."

Speaker - Jascha Franklin-Hodge, Chief Technology Officer & Founding Partner, Blue State Digital

The important thing is recognizing that all clients have a bigger issue they're trying to get around.

How do you incorporate those actions around the world into the web site

We have a platform of tools we use, centered around a CRM tool

Early 2007 through present

More than 1B emails to 13 million addresses
>1m sms subscribers
200,000 offline events planned via the web - NOT official campaign events
35,000 local volunteer groups

14.5M YouTube viewing hours - Does NOT include Wil.I.Am - Cost for this viewing time would have probably cost $40-50 million

$770,000,000 35% Offline / 65% Online

Campaign was able to shift from state to state, they were able to already see who had started grass-roots groups and then parachute professionals into the


How did they do it

NOTE: This is what I have up to the break. Will add the rest later. Cheers!

This session was run by Connie Bensen, Techrigy SM2

Community is NOT boring, it's so exciting, the direction we're going in

My day job is working with a listening tool.

I don't like the term 'community manager' because you really don't manage anybody

Whatever you call your community manager person ... they're you're human connection

I have 3 philosophies
    - Community building applies to everything and everyone
    - B2C: If you provide resources and excellent customer service, people will buy from you and want to make sure you get reimbursed
    - B2B:  What used to be only available to b2c is now available to B2B

Titles don't matter any more when you're networking online. They interact with me because of the knowledge I have

It's shifting from us talking to our customers to our customers wnat to talk to us, and we need to figure out how to handle that.

I'm happy this isn't a room full of marketers ... happy that we have engineers, social media experts etc. This isn't only about marketing.

If you ignore your customers, they WILL go away

If you can build enough word of mouth, you can pretty much quit or cut back on your advertising. If you develop brand visibility, people will come to you, and if you're busy enough, you won't have to be cold calling.

I love unintentional comedy, and the Internet provides more every minute. While this isn't as funny as my favorite headline ever, an AP story on the Green Bay Packers after winning the Super Bowl ("Life on Top Difficult for Packers") this Huffington Post front page made me giggle.

Cheers

Are you a twitterer in Quincy? Do you use the Internet? Do you have questions about ways to better take advantage of all of the tools that are out there? Do you like beer? Do you like the beach?

If so, come join @pinkshoe, @chadrem, @eesullivan and other twitterers at The Beachcomber Irish Bar, Thursday, June 11 beginning at 6:30 p.m.

This is known as a "tweetup" though we understand if you don't want to call it that.

Twitter is a growing online communications tool that's quickly making its way into the mainstream. Just today news spread that China is now blocking the service, so you know it must be making a dent.

There are several Quincy residents with sizable followings, and you can read more about them here. We're hoping to spread the word and (hopefully) help foster a greater sense of community among the "netizens" in Quincy.

But mostly, we just thought it would be fun to have a beer by the beach with other twitterers.

Hope you can make it!

I'm less than 24 hours away from joining 14 other fellows for the Knight Digital Media Center's inaugural News Entrepreneur Boot Camp May 16-21 at the University of Southern California.

All of the semi-finalists were asked to profile a news entrepreneur as part of a "homework" assignment. This is my profile of Shoba Purushothaman, co-founder of The News Market. I submitted the following profile on March 31 after meeting with her a few weeks earlier, on the day she made the transition from CEO to Chairman. Purushothaman will be speaking during the seminar.

I would like to extend a HUGE thank you to Silvio Carrillo, Erin Sullivan Capellman, Mark Micheli, Tom Oates and Pat Washburn for their help and feedback. Some of these folks are looking for new opportunities. All are worth checking out, as they rock in their respective fields.

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Building a Business by Bridging Divides

By CHAD CAPELLMAN

Once, Madison Avenue was where the rules of marketing and public relations were made, broken and remade. Today, just a few feet away, there's Shoba Purushothaman - an entrepreneur whose company, The NewsMarket, is helping change the rules in radical new ways.

Purushothaman hadn't thought about the irony of being near Mad Ave. She's too busy with The NewsMarket, providing an online distribution channel for broadcast-quality video of newsmakers from paying clients to more than 25,000 media outlets in 190 countries.

The day we met, the company had just announced that she would be leaving her post as CEO to focus on more strategic initiatives in her new role as chairman, and she had been tied up in numerous conversations and interviews about the change.

Despite the frenzy, she was engaged and thoughtful during an hour-long conversation that covered how she had arrived at this point, what sets The NewsMarket apart, and what challenges and opportunities the company experienced and faces in the future.

The Celtics advanced to the second round of the playoffs. But this is the end of the road for Comcast Sports Net, and color commentator Tommy Heinsen.

I love the crazy things he says, so I thought tonight I'd take notes. Here's the compilation:

Cheers

Hi kids, feel free to ignore this post. Just needed a local example of this JS twitter widget that would be guaranteed to always be updating. Hence my topic of choice: Obama

I don't know about you, but it seems like I've been getting much, much more email lately. And much of it I actually asked to receive. Group updates from LinkedIn, Facebook messages, newsletters, marketing pitches, special offers... Oy. Any one of these items can have value, but in a 24-hour period, the pile can make me want to run from my computer, pour a nice cocktail and watch ANYTHING on TV. That's not always practical, however, especially at hours like this one, when it's not 5:00 anywhere I do business.

But using my Gmail, I started on a little endeavor to buffer myself from the crush over the past week and am already noticing the results.

Here's what I did.

First, I made a "pending" label, but I called it "__pending" so that it would stay at the top of my filter list.

Next, I grabbed the email address of an email that I have a passing interest in, but don't want to flood my inbox.

I clicked on "Create a Filter" near the search button near the top of the page.

I added said email address to the From field, and hit the Next Step button.

I then checked the box next to "Skip the Inbox (Archive it)" and chose __pending from the dropdown menu of available filters. This automatically checks the box.

I then hit the "Create Filter" button.

I have done this 44 times so far and my only regret is not doing this sooner. I love this method as opposed to automatically diverting different messages into different filters because I have a one-stop shop for lower-priority messages that I might have an interest in reading, when I decide I want to. Also, with as much as I'm checking messages on my phone these days, each time I can spare myself from scrolling past such a message is valuable time I don't have to waste getting to the "real" messages that I most benefit from catching and replying to on my mobile device.

Now if only someone at Google Labs could make a "skip inbox and add to my chosen tag" button ;-)

Onward and upward ...